MICA Admission Test (MICAT) is an admission test conducted by Mudra Institute of Communications, Ahmedabad, for admission to its Post Graduate Diploma in Management - Communications (PGDM-C) program. Approximately 8000 students register each year to compete for a total of 180 seats. MICAT is held twice a year (MICAT I and MICAT II)
MICA, unlike other admissions tests, such as the CAT, is a multidimensional computer based examination, which assesses candidates in Divergent Thinking Ability, Written Communication Ability, General Awareness about contemporary social and business subjects, focusing primarily on areas relevant to media, marketing, advertising & current affairs. MICAT also includes a component for psychometric profiling to assess a candidate’s leadership potential.
The exam is conducted in three stages:
• Stage 1: CAT/ XAT/GMAT
• Stage 2: MICAT.
• Stage 3: GE & PI
A candidate’s MICAT score commands 50% weight in the shortlisting process at MICA, while the remaining 50% goes to the candidate’s CAT/XAT/GMAT scores. The candidates who appear in MICAT-1 get a better choice of test centres and GDPI Centres compared to MICAT-II test takers.
MICA, Ahmedabad conducts its own admission test MICAT for the candidates who apply to MICA for admission to PGDM-C programme on the basis of CAT/XAT/GMAT scores. The PGDM-C is the flagship Candidates will have to take at least one of the three eligibility exams: CAT 2018, XAT 2019 or GMAT.
MICAT uses a computer based format and is conducted in 48 cities across the country.
First phase Group Exercise & Personal Interview (GE-PI) is conducted at Bengaluru, Delhi, Kolkata, Mumbai and Ahmedabad while the second phase( GE-PI) is held only at MICA, Ahmedabad.
Psychometric test is a qualifier. Those who qualify on the Psychometric, their CAT/XAT/GMAT relative performance will be considered (Subject to a predetermined minimum cut-off according to CAT total percentile/XAT total percentile/GMAT scores)
Those who qualify based on the CAT/XAT cut-off or GMAT score shall be again assessed on the following MICAT sections: Verbal ability (VA), Quantitative ability and Data Interpretation (QADI), General awareness (GA), and Divergent and Convergent Thinking (DCT).
Those who qualify on the basis of relative performance subject to a minimum cut-off in Scaled Scores for each of these sections (namely: VA, QADI, GA and DCT) and CAT/XAT cut-off or GMAT score have their Descriptive Tests evaluated.
Those who qualify on the basis as mentioned above and on the basis of relative performance subject to a minimum cut-off in Scaled Score in DT shall be considered for short listing for GE and PI.
A shortlist is prepared on the basis of MICAT-I and /or II or better of the two relative performances if a candidate has taken both MICAT-I and MICAT-II. (This will be prepared based on the Composite Score formula of 50% CAT/XAT/GMAT and 50% MICAT).
Approximately 1/10th of the total number of candidates who appear in the two MICATs are shortlisted for GE & PI based on the Total MICAT Scaled Score For making the Merit List: All those candidates who appear in GE & PI, and fulfill the following conditions will be considered for the merit list:
• Majority recommendation by members of the PI panel.
• At least 3.5 or higher on a 5-point scale in GE
• At least 4 or higher on a 5-point scale in PI
• For those candidates who meet the criteria above, a final composite score (FCS) shall be created based on the following weightage:
CAT/XAT/GMAT and 20%; MICAT 30%; GE 20%; PI 30%; (Scaled Scores will be used for MICAT).
• Short listed candidates will be called for GE and PI at Ahmedabad, Bangalore, Delhi, Kolkata & Mumbai.
The score obtained individually by a candidate ‘A’ in a particular section of MICAT-I/MICAT-II, for example, in Verbal Ability (VA) will be converted into Scaled Score using the following sample formula :
Scaled Score -VA score candidate 'A' in MICAT-I/MICAT-II = (Score -VA of the candidate 'X' /Maximum obtained by any candidate amongst the candidates who have appeared in MICAT-I/MICAT-II in VA) multiplied by Maximum Possible Score in VA in MICAT-I/MICAT-II. Scaled score: VA score(MICAT I/MICAT II) x Max Score possible in VA
Similarly Scaled Scores are calculated for the MICAT-I/MICAT-II components using same formula for VA, QA/DI, GA, DCT and DT.
The exact cut-offs depend on a variety of factors, such as, the applicants’ pool, the distribution of CAT and MICAT scores etc. which may change from year to year